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Our Story


Founded in 2005, Time 4 Diamonds is one of the UK’s leading watch, jewellery and customisation specialists, with decades of experience across a variety of luxury product sectors. With hundreds of exclusive and rare watches available from brands such as Richard Mille, Patek Philippe, Audemars Piguet, Hublot, Rolex and Cartier, we’re sure to have what you’re looking for, and if not, we’ll find it or make it for you.

our story

Luxury Timepieces

Time 4 Diamonds specialises in sourcing and trading timepieces from a select range of Swiss heritage brands like Patek Philippe, Audemars Piguet and Rolex, as well as newer luxury brands such as Richard Mille and Franck Muller.

Servicing

Our in-house watch servicing department comprises some of London’s finest and skilled Hatton Garden veterans, contributing lifetimes of knowledge and experience to every watch inspection, service and customisation.

Customisation

Whether you’d like a custom-designed dial on your Submariner, a diamond-set bezel on your Royal Oak Offshore or to PVD your Daytona, Time 4 Diamonds can do it for you. Our decade’s experience in watch and jewellery customisation allows us to guarantee our clients outstanding value on quality and price, ensuring 100% satisfaction with your bespoke project.

Concierge

Time 4 Diamonds Concierge provides market-leading access to a wide-variety of exclusive events across the globe. Whether it’s access to world-class VIP red carpet events, exclusive musical performances or sporting fixtures, we provide our clients with 100% tailored experiences that are guaranteed to exceed expectations.

Watches
Watches

Our Core Values

Price

Whether it’s a diamond-set Richard Mille or a new a dial for your Rolex, we strive to give you the best value for money possible and pride ourselves on being the most competitively priced within the market.

Availability

With hundreds of luxury products in stock, we’re sure to have what you’re looking for, and if we don’t, we’ll find it or make it for you.

Customer Service

As a Time 4 Diamonds client, we strive to offer you a first class experience, from beginning to end. With 24/7 sales consultant availability, 14 day returns policy and secure shipping on every product, your customer satisfaction is our first priority.

Integrity

Our first-class reputation is the foundation of our business and success, that’s why every care is taken to guarantee your purchases are 100% genuine and authentic. Just take a look at our 5* Trust Pilot rating to see some of our happy customer’s reviews.

Watches

See our brands